The Go Light
at the intersection of Ways and Means
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Oct 26
Title: Grab Your Share of Untold Amounts of Advertising Dollars
Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 851
Copyright: © 2004 by Kathleen Gage
Web Address: www.kathleengage.comPublishing Guidelines: You may publish my article in your newsletter,
on your web site, or in your print publication provided you include
the resource box at the end. Notification would be appreciated but is
not required.Grab Your Share of Untold Amounts of Advertising Dollars
By Kathleen GageIf you advertise in any way, the following information could show you
how to find and utilize untold advertising dollars you may not be
aware of.In the mid 80’s I was an account executive for a radio station
located in Santa Rosa, California. During that time I became very
familiar with what is referred to as co-op advertising.Co-op advertising is a great source of advertising dollars. And there
is so much of it available to people, yet most people know very
little, if anything, about co-op dollars.Interestingly, I was one of the only reps at the station who made
sure my clients knew about this benefit. The reason was simple, there
was more work involved in getting my clients set up, and yet, there
was financial gain for both my client and myself by taking time to
help them stretch their marketing dollars.Co-opting is where you put in money for advertising and the
manufacturer of a product you sell also puts in money. Often it is as
much as 50% of the campaign. It is a great way to stretch your
advertising campaign and to beef up your campaign.Unfortunately, even though the money is available if conditions are
right, many people either aren’t aware of this or if they are
they think it’s too much work to meet the criteria. Granted, in some
cases it is, but often utilizing co-op money is a great way to stretch your
marketing budget.There are many co-op-advertising opportunities available if you plan
to do advertising on the Internet. Not all are good investments
though. Check opportunities out very carefully before making a final
commitment.Using co-op dollars is an excellent way to build a stronger
relationship with your retail suppliers and to generate a lot more
traffic in your store or on to your web site. If the overflow of
business is handled correctly you will increase your sales and
profits.The great thing about using co-op dollars when you are dealing with
standard media is that your account rep can handle the paperwork for
you. Many retailers hesitate using the “hidden” dollars due
to feeling intimidated by the paperwork, the unknown.Not only can the rep help you with the paperwork, they can also help
you to build the campaign. However, before you trust them completely,
find out what their experience is, what successful campaigns they
have spearheaded and get some references. Take the time to do some
research upfront to save money over the long run.The reality is, if they are professionals in the truest sense of the
word, they will be more than willing to take much of the paperwork
burden off of you by handling it. After all, the more value an
account rep creates for their clients the greater chance for an
ongoing business.Co-op dollars are not limited to retail businesses. Often, there are
hidden dollars for non-profits. There are city and state funds that
are set aside to help various organizations increase their visibility
and reach.One nice thing about using co-op dollars from a large manufacturer is
that brand names do attract customers to your business—that’s why
you offer them. Advertising specific well known brands will increase your foot traffic. Harley Davidson has an amazing co-op program they offer to their retailers. It is a primary reason they have done so well. They encourage advertising based on specific guidelines.It is to the advantage of an advertiser to utilize these dollars.
Manufacturers in virtually every industry want to help with
advertising costs. They are very aware that when you correctly
advertise their brand name product you will probably sell more of it,
thus increasing your orders.The disadvantage of co-op advertising can be the restrictions set by
the manufacturer. Often, they have such rigid guidelines about how to
design the ad that you may lose all control of creative expression.
For example, their logo may have to be positioned in an exact
location in order for them to co-op the campaign.If you are working with someone who claims to be an expert at
advertising and they know nothing about co-op dollars they are not
the expert they claim to be. Be aware.Areas that you need to be educated on are program terms and
reimbursement schedules. In some cases it can take months to receive
reimbursement for a co-op campaign. In other cases, the company you
are cooping with will send the money directly to the media source. Be
sure to check this information out in order not to run into a cash
flow problem.Advantages of co-op advertising
- Extra money to advertise
- Account executive can do the paperwork
- More frequencyDisadvantages of co-op advertising
- Restrictions by manufacturer
- No guarantee it will work
- Limited creativity in ad copyBefore making a final decision, research your options on co-op
advertising. You may be pleasantly surprised with what you discover.[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “caralluma burn review“. See how he can help you with his site: “caralluma burn review” and allow him to share with you his best known secrets here at his exclusive site, “caralluma burn review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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Oct 26
What is the most powerful marketing tool a web site owner has?
I’ll give you a hint – it’s not banner advertising! It’s e-mail -
nothing else even comes close.Have you ever really considered just how many people use e-
mail? There are millions upon millions of people out there who, if
they’re anything like me, just plain love to get e-mail and
communicate with others using this wonderful medium. Part of the
beauty of e-mail is that people pay attention to e-mail. People will
actually read your advertisements if they’re mixed with information
that’s valuable to them. E-mail is the ultimate marketing tool.How to Harness the Power
—————————“Great,” you say, “but how do I use this ‘awesome power?’”
There are an unbelievable number of innovative and really effective
ways to use e-mail to advertise yourself and your business on the
Internet, but for the scope of this article, we’re going to focus on
one.E-mail Signatures
————————–E-mail signatures, or “sigs,” are one of the easiest and most
effective ways for an Internet marketer to promote his web site (or
other people’s sites, for that matter.) For those of you who don’t
know what an e-mail signature is, here’s an example of one I use
on a daily basis:Sincerely,
Micah D. Cranman
Sybren Design
http://sybren.net========================================
Would you like to tap the money making potential
of the Internet with a powerful website? If so,
contact Sybren today for a FREE consultation!
http://sybren.net | mdc@sybren.net | 770-971-9868
========================================(NOTE: Signatures can also be an effective tool when used in
newsgroups, discussion groups, or message boards. Use them
anywhere possible!)Signatures can be easily set up in any e-mail program that’s worth
something, and usually very easily. Just look in the “help” section
or browse around the program menus and you should be able to
figure out how to set them up pretty quickly. I personally use
Microsoft Outlook Express, and have found it to be totally
sufficient for my needs. (www.microsoft.com) Others swear by
Qualcomm’s Eudora Pro, (www.eudora.com) and still others by
other programs. Just pick one that suits your needs.Now, there are three key components to a signature, each with a
different purposes:1. The closing of the letter – this is the first four lines you see in the
signature above. It’s purpose is two-fold: to avoid having to type
a closing to save time (which can really add up if you get a lot of e-
mail), and to provide information about yourself, and possibly,
some contact information.2. The advertisement – this is where you try to generate interest
for whatever you’re trying to promote in the recipient of the e-
mail. It should in someway catch the reader’s eye or stir up some
emotion that will impel them to act. (Note: FREE works especially
well as an attention grabber. Try to offer something free in your
signature.) This “ad” of sorts should be no more than 5 or 6 lines
long, and should probably be separated in some way from the rest
of your message, as seen above.3. The information which shows the reader how to act – you have
to include some form of information about how an interested
reader can access a deal, contact someone, visit a web site, or
whatever else you’re trying to get that reader to do. So, offer
them a way (or several ways) to go about “taking action,” with
contact info, a web address, a phone number, etc.How to Use “Sigs”
——————-Signatures can be a powerful tool for the budget-conscious web
site owner, if used effectively. If used poorly, they’re simply a
waste of time and effort. So, in order to use signatures in a manner
that will produce positive results, here are a few things that you
should do:a) Use as many different signatures as you can. Don’t just send
one signature you’ve developed over and over again to the same
people. Think of several different ones you could use for your
business, and alternate. Also, signatures are an excellent tool for
promoting an affiliate program that you’re involved in. Again, have
as many as you can, and rotate.b) Test the effectiveness of your signatures. Don’t just keep
sending the same group of signatures if it hasn’t generated good
results. Try some new ones, testing each particular signature for a
little while to see if it’s working better than other sigs you’ve tried.
And once you’ve improved on your initial results, don’t just stop
experimenting. KEEP trying to improve upon your signatures
more and more and eventually, you’ll really be generating some
good results.c) Have a signature for every “type” of message that you send. If
you make a signature for every different situation and “type” of e-
mail you encounter, you can boost their effectiveness. For
example, since most of your friends probably don’t want to hear
about your business or some affiliate program you’re promoting,
think of something else that they would like and would benefit
them. Here’s an example: you ever hear of those “get paid to
surf” programs? Well, since it would be unprofessional for me to
try to get people to sign up for them on this site, I promote the
programs to my friends through the use of e-mail signatures. I
could use something like this:Regards,
MicahP.S. Have you heard of those new “get paid to surf the web”
programs? Well, I signed up with one called AllAdvantage.com,
and they really work! I got a check for like $30 last week in the
mail. If you want to sign up for one, just go to:
https://www.alladvantage.com/joinsecure.asp?refid=ASU-673See how effective that could be? And that applies for ANY e-mail
“situation” you might encounter.Get to Work!
——————-Now that you’re aware of all the benefits of using “sigs,” you have
no excuse not to start. So, start thinking about a few signatures
that you could use. Jot them down on a piece of paper, revise
them, edit them, and USE them. Good luck![Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “caralluma burn review“. See how he can help you with his site: “caralluma burn review” and allow him to share with you his best known secrets here at his exclusive site, “caralluma burn review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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Oct 26
How can other peoples advertising increase your online income?
One of the first questions I ask a new prospect who joins my family of
highly motivated people is:What other programs have you been involved with, and if you are no
longer an active member, why did you leave?The most frequent response I get is: ………. “I didn’t get into the
program early enough, so too many people were promoting it.”Just think about that for a minute.
Every day we hear…… “the fortune is in the follow-up” and….” it
takes on average seven contacts before a prospect will act, or click
through to your web site”.We are told this time and time again because it’s true, it’s been proven
many times by people who are earning thousands of dollars each month.So start beleiving it.
Setting up an effective autoresponder series is one of the first things I help
my own people do. It’s a must if you want to succeed online!So, let’s say you just joined a new program or opportunity and you
place an add in a newsletter, but what you don’t realize is that in the
last few weeks other people have placed adds in the same publication
for the same program as you.Does this mean that your add will be less effective because the reader
has seen it several times in previous issues?Of course not!!
The reader is now starting to get curious about this program that
people are joining, the reader is now getting more exposure to your
program from other people advetising in the newsletter, the reader
is now sitting up and taking notice.The best part is…………….the reader is about to click on YOUR
refferal link because he has been exposed to the program through
other peoples advertising efforts.So if your add cost $100 and three other people have placed the
same add for the same program but you get the clickthrough, then
you just got £400 worth of advertising for $100.Not bad!!
This type of exposure has a similar effect as an autoresponder
series of messages, and is just one of the many reasons why
newsletter and ezine advertising has become so effective.Just think about the times when you have responded to an add
in any of the newsletters or ezines that you subscribe to. How
many times had you seen that add before you clicked through
to the website or autoresponder for more info?One of the biggest and continually effective businesses online has
over 8,000,000 affiliates and has been in business for over 10
years.If over exposure killed an affiliates chances of making a significant
income in a program, then this company would have dissapeared
some time ago. They go from strength to strength year after year,
so do those affiliates who can see the big picture and dedicate
themselves.If you needed any convincing about how you can turn other
peoples advertising into your profit, then that example alone
should make you realize that it works.Why not use it to your advantage and start seeing your affiliate
income soar?About the Author
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “hoodia balance review“. See how he can help you with his site: “hoodia balance review” and allow him to share with you his best known secrets here at his exclusive site, “hoodia balance review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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Oct 26
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified ad promoting the benefits of said product or service. You pay to advertise in ezines that have a circulation comprised of the audience you wish to target.
This sounds easy enough but these days ezine advertising has become so competitive that a smart marketer needs to rethink his/her ezine advertising strategy. This is necessary in order to stand apart from the competition, reach an audience of targeted customers and continue to reap the overwhelming benefits resulting from this highly effective medium.
One of the biggest problems with traditional ezine advertising is the fact that your ad gets sandwiched in between 5-15 other ads of similar content. This naturally dramatically decreases the effectiveness of your ad.
Not to mention the fact that with so many affiliate programs in existence, competition between affiliates has escalated to new heights leading to many affiliates of the same program saturating a once responsive market through their ezine advertising campaigns.
This has lead to decreased revenues for the affiliates and public apathy for the product/service. The situation has gotten so competitive that not only once but on several occasions I have witnessed ezines publish the exact same ad for an affiliate program (with different affiliate I.D.’s) all in the very same issue. How can this possibly benefit those advertisers?
However, this is not the fault of the ezine publisher either. The main purpose of an ezine (for many but not all publishers) is to sell advertising. When someone approaches a publisher with advertising dollars, you cannot fault him/her for taking the money and running the ad. That publisher is simply making an honest buck.
But there are some ingenious methods you can employ to get your ad in front of a responsive target market by utilizing ezine advertising. For starters, if you run an affiliate program provide your affiliates with several different, tested classified ads which they can use to place in different ezines.
Remember, your affiliates are your salespeople – you want them to make as much money as possible so that you too make as much money as possible. Therefore, it is in your best interest to help them as much as you can.
If you are an affiliate, try your hand at writing some killer classified ads of your own so as to stand out from the competition. If you are not a great writer, I highly recommend picking up Robert Boduch’s Great Headlines Instantly and putting the ideas within to use immediately.
Next, I strongly recommend that you shell out a little more money for a sponsor ad or a solo mailing in a newsletter that offers these services. A sponsor ad is the ad at the very top or very bottom of an ezine. Since they are closer to the top or bottom they stand apart from the other ads and so they illicit a much greater, more favorable response from subscribers.
A solo mailing is a 3-7 paragraph ad which an ezine sends to its list separate from its regular newsletter mailing. The size of these ads vary from one newsletter to another but they have proven, by far, to be the most effective, most profitable ezine ad in which an advertiser could ever invest his/her money.
These two advertising methods are the most powerful tools in an ezine advertisers arsenal. There is only one problem, how do you find out which ezines offer these advertising opportunities? Well, first you will need to find a comprehensive list of ezines and then spend some time combing through the thousands of zines to find those that meet your demographic requirements.
When that is done you are ready to further narrow the list by sifting through to find the ones that accept ads (free and paid). Finally, you need to find those that specifically offer solo and sponsorship ad opportunities and do some price shopping. Naturally, you need quite a bit of free time to complete this process. But do not despair, you do have an intelligent alternative if time is an issue for you.
The Ultimate Media Magnet has compiled all of the newsletters that offer sponsor ads and solo mailings into one efficient directory. All the ezines are sorted by category so as to make it even easier for you to immediately pull out those targeted to your market.
The Ultimate Media Magnet is by far the best solution for any marketer selling any product or service. You will instantly find targeted ezines that offer the most effective methods of reaching a hungry, paying audience.
The Ultimate Media Magnet is only one tool available to members of The Ultimate Marketers Resource (http://success.goldbar.net).
Ezine advertising has been and will continue to be one of the most cost effective and profit generating tools at the internet marketers disposal. But, like everything else on the internet, for advertising methods to remain effective they must evolve.
Think of it this way, many marketing gurus and internet millionaires of today made their fortune from unsolicited email (SPAM). However, currently this method is considered unethical and these very same marketers now utilize opt-in email, ezine marketing and autoresponders instead.
To succeed using ezine advertising, you must change with the times and use the methods that work today!
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “hoodia balance review“. See how he can help you with his site: “hoodia balance review” and allow him to share with you his best known secrets here at his exclusive site, “hoodia balance review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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Oct 26
As a ezine publisher I have discovered several methods to target “The Horse Industry” market. Through trial and error this is what I have come up with. It worked for me and I know it will work for you too!
Ezines or newsletters are simply- electronic newsletters delivered by email. Chances are you’ve subscribed to a ton of them yourself. They’re quick info blasts usually containing articles or some other relevant information pertaining to the subject of the email. For instance, if you’re interested in homeopathic remedies you might subscribe yourself to a Homeopathic ezine or a free newsletter offered by one of the thousands of Homeopathic sites online.
Ezines purpose is? For the reader, it gives them information relevant to their interests. In our case that would be The Horse Industry. For the company, it builds an opt-in base of potential customers who are interested in what they have to say.
Ezines or newsletters are a great way to get the word out about your interests, business or products which you want to share or sell with others.. Why are they so great? Because they went out of their ownway to subscribe themselves to a particular ezine. They actually eagerly await each issue. Now imagine what they could mean if they saw your message or advertisement.
So here’s what I did…and you can do it too!
First I compiled a list of ways I could advertise in a particular ezine. Methods such as:
- Placing a classified or sponsorship ad in a newsletter:
I discovered many ways to advertise (Free in some cases) or very inexpensively in others using text ads in relevant ezines.
This was the perfect way to reach my targeted audience and test my ads to see how good each one pulled in potential customers, without spending a fortune.- Promoting using solo advertisements
This, by far, has to be the best paid advertising I have ever done. I found that a lot of my targeted customers were subscribed to ezines that would allow me to run a full-page sponsorship advertisement introducing my own products. My response was phenomenal. I could get as many as 700 or more unique or targeted visitors and at least 15-20 orders a visit with some of the bigger lists. If I sold a $40 product and the ad cost me $100, I made at least $400 each time. What’s more, once I used the ad and got such a tremendous response I knew the ad was a winner and I could use it over and over.
- Ad swaps:
This is a great way to advertise if you are on a tight budget and these days, who isn’t. I simply wrote to several ezine publishers and requested an ad swap, my ad for their ad. My response was tremendous and it was a great way to get my ads out to a targeted audience! Who wouldn’t want free advertising with
their targeted audience! This way I could reach allot
more potential targeted customers and it is totally FREE advertising.[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “hoodia balance review“. See how he can help you with his site: “hoodia balance review” and allow him to share with you his best known secrets here at his exclusive site, “hoodia balance review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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How To Properly Use Ezine Advertising – Part Three By: Joe Bingham
Filed under Advertising ExchangesOct 26ANALYZING EZINES
After having selected ezines to advertise your program in based on how the content of the ezines relate to what you wish to advertise, there is still another process to choosing the best ezines for your marketing dollars.
Analyzing the ezines is a rather subjective process, however. There are no hard and fast rules to follow that give you a clear indication of whether or not an ezine is worth the cost. However, there is an information gathering process that can help you to make better decisions.
AD FORMATTING
One important aspect is how ads are handled in the ezine itself. Where are the ads located in the ezine? Are they made visible by being placed directly between or at the start of the articles, or are they pushed all to the end of the ezine or published separately in an ad sheet?
How many ads are run in each issue? Are the headlines of the ads offset to attract attention, are the ads separated in some way from each other, or does the entire ad section look like one big chunk of text?
Naturally, anything the ezine publisher does to give visibility to the ads is a plus for you as an advertiser.
SUBSCRIBERS: Who Are They and Where Did They Come From?
Don’t be afraid to contact the editor, publisher, or advertising agent of an ezine and ask them some questions. Find out not only how many subscribers they have, but get their opinion of what type of markets their subscribers are interested in, AND how they get their subscribers.
Some marketing practices, such as automatically subscribing people that post to an FFA or ad site, may pull a lot of subscribers for an ezine, but result in very little readers. Ads for subs programs also have mixed results. Some stick around and read the ezine, but many don’t. The best subscribers are those that are completely volunteer opt in readers.
However, many ezines use multiple means of gaining subscribers and while some use not so great methods, they may also clean their lists of non-responsive subscribers regularly. That’s why it is best to ask and make a judgment based on the answer you receive. This may take some practice and trial and error, but at least if you have the information you are giving yourself something to learn from. So, ask where, how, and what type of subscribers the ezine has. Ask how effectively they retain subscribers as well. That is a good indication of many subscribers are reading the ezine and viewing it as worthwhile.
FREE vs. PAID ADVERTISING
There are many ezines that do offer free ads to their subscribers. Some of these are worthwhile others are not. It really comes down to reader involvement. If people are still reading the ezine and not just subscribed to put their ad in every week, it may be worth your time. If the ezine has passed all of you’re other criteria up to this point, it has to be worth a shot. At least this costs you nothing but your time.
Paid advertising at this point where you have studied, selected, and analyzed many ezines and come up with a short list is definitely going to be worth the cost.
Let’s just review what you have gone through in selecting the ezines to advertise in.
1. Targeted Content that matches the product, service, or opportunity you are advertising. 2. Acceptable Potential Market based on the content of the ezine and what the ezine’s editor says about his or her subscriber’s interests. 3. Acceptable Ad Formatting and Placement in the Ezine. 4. Acceptable Subscriber Base as described by the way the ezine gets it’s subscribers and keeps them.
Now comes the kicker, ad cost. What’s a good price, and what isn’t?
Well, it just depends. That’s not what you wanted to hear, I know. You’d rather I provided a simple rule to go by that made all of your decisions for you. Sorry, but I don’t believe that is possible. It is a big subject, however, so we’d best save it for the final installment in this series.
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “hoodia balance review“. See how he can help you with his site: “hoodia balance review” and allow him to share with you his best known secrets here at his exclusive site, “hoodia balance review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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Oct 26
There simply is no other form of advertising that is as effective as
ezine advertising.Think about what the good ezines do. They offer information,
education, and entertainment to readers. They target specific
audiences. They go out regularly to opt-in individuals, and they
present their advertising as an important feature that readers should
look over.Think about what ezine publishers are trying to do. They continually
search for additional subscribers. They do their best to keep those
subscribers actually reading the ezine on a continual basis. They
present their advertising as best as possible to give the advertisers
good results in hopes of getting repeat ad sales.No other form of advertising on the Internet has these same qualities.
Nothing else has the regularity of ezines. Nothing else has the
consistent fresh content of a good ezine.Turning a profit from ezine advertising requires an advertiser to take
advantage of these qualities.Targeting appropriate ezines is essential to your ad campaign. There
are many ezines dedicated to bringing information to those who work
online so often this is an easy task. However, consider your product
and match it with the content of an ezine before advertising with it.
Since ezine publishers are targeting an audience with their content, it’s
easy to tag your ad along with that content if it fits your product or
opportunity.Repeat advertising is also essential. One good ad will generally get
results, but not everyone that could potentially respond to your ad will
do so on just one exposure. There are many factors to be
considered. Not everyone will see your ad in an ezine every time, not
everyone will be in the mood to look into new products or
opportunities every time, and not everyone will be ready to buy every
time.Consistently placing advertising in an ezine that is itself growing and
trying to attract more readers and better attention to its advertising
will achieve the best results.Examine also how the ezine you are looking into features their ads.
Do the ads look like an important part of the ezine or an intrusion?
Are the ads featured near important articles or dumped all at the end
with nothing of interest beyond them to attract the reader? Is it easy
to skim over the ezine’s ads or are they offset to grab your attention?Most likely, however you view the ads in an ezine is how others will
view your ad. Choose ezines that work to put their purchased ads in
front of their readers where they will be noticed.Ezines are dynamic. The publishers behind them do want your
advertising business and will work with you to achieve results. Ezines
reach people better than any other source of advertising on the
Internet today. Just make sure you work with the ezine publisher as
far as following the appropriate ad guidelines and submission
requirements.There are many programs available as well to help you take
advantage of the power of ezine advertising. Look into them the
same way you look into advertising with individual ezines. Which
give you repeat advertising? Which put your ads into the best target
market?A lot of ezines and ezine programs would love to make your money.
However, it’s up to you to make sure your money is well spent.
Ezines are the best form of advertising. That’s conclusive. From here
out, it’s just a matter of finding the best ezines and programs for your
campaign.[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “hoodia balance review“. See how he can help you with his site: “hoodia balance review” and allow him to share with you his best known secrets here at his exclusive site, “hoodia balance review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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Oct 26
Have you ever spent a small fortune on advertising that generated disappointment rather than sales?
Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.
Whether you run ads in your local newspaper, your industry’s top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost.
If your ads aren’t generating the interest you want in your products and services they may be suffering from one of the five common mistakes small business owners and professional service providers make when developing and delivering their advertising.
Here is a list of five qualities common to successful small business advertising campaigns.
Zero in on Your Best Prospects
Many small business owners make the mistake of thinking bigger is better when they choose a medium in which to run their ads and opt to spend their advertising dollars to reach a larger but less focused market.For example, if your company specializes in helping law firms reduce the cost of long, ongoing cases and you choose to run a series of full page ads in the New York Times instead of the New York Law Journal you will likely be disappointed by the response to your campaign. Despite reaching the considerably larger audience of the New York Times your would be missing the focused attention of the legal minded readership of the New York Law Journal.
Be sure to zero in on your market. You will increase the likelihood that the readers who see your ad will actually have a need for your service.
Set Yourself Apart from the Crowd
Unless your business sells a product or service that is completely unique and faces no competition your ads need to set your products or services apart from the crowd of your competitors.If you are the owner of a pet supply company and your ads simply say, “We Sell Pet Supplies” they will be passed over along with every other bland advertisement for Fido’s food.
On the other hand, your ads will stand out and attract much more attention to your shop if you state that you sell, “King Sized Bones and Bowls for the Royalty in Your Family.” By focusing your ads on the owners of large breed dogs you distinguish yourself from the crowd of pet shops that simply sell pet supplies and make it clear to the owners of large dogs that you sell what they need.
Be sure the copy of your ads has the effect of making what you offer unique. Your highly targeted prospects will reward you by noticing the difference in your ads and buying from you.
Demonstrate Value
Another property of a highly effective advertisement is that it demonstrates the value your products and services provide. By demonstrating value in your advertisements you give your prospects a clear idea of the benefits you provide and a clear reason to buy from you. Demonstrating value can also help you set yourself apart from you competitors.How can you change your ads to demonstrate the value you provide? What special offers can you make to set yourself apart from the pack?
Focus on client problems
Consumers buy products and services because they fill a need or solve a problem. If your ad copy does not address your prospects’ problems they will never know that you provide the solution they need.If you are recovering from knee surgery and need to work with a physical therapist to regain your full range of motion, would you be more likely to choose a therapist who advertises his new and modern equipment or the one who advertises that she will have your knee working and feeling like new again in just three weeks?
Be sure to focus your ads on your clients’ problems. You will win more business as more and more prospects come to see you as the solution to their problem.
Require Action
The final aspect of a highly effective ad is a call to action. If you’ve done your job up until this point, your prospect has read your ad. If your ad does not finish the job and inspire your prospect to contact you for more information or visit your store or your web site, it is not worth the money you spent to have it published.Don’t assume that your prospects know what they should do next. You need to tell them to be sure they know.
If you’ve gotten their attention, demonstrated your value and shown them that you are the solution to their problem, don’t waste your good work by neglecting to instruct them to take the next step and contact you.
If all this seems like a lot to accomplish in one advertisement, you need not worry. A well-written marketing message will take care of most of the details of writing a highly effective ad.
Do you have a marketing message you can use to consistently deliver effective ads and position your business as the solution to your client’s problems? You should.
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Oct 26
Blunder Number 1: Not including an author’s resource box/ezine advertisement
Yes, there are really authors who don’t remember to include an author’s resource box (the biography/advertisement at the end of the article). That box is the whole point of distributing articles in the first place. Even if the body of your article has a link to your website, you’ll be losing all the clicks from dedicated ezine readers who look for that box at the end of articles they like.
Blunder Number 2: Not including a link in your ezine article’s author’s resource box
There are a shocking number of author’s who use an author’s resource box to include their email address, telephone number, street address, gym locker combination, and everything else but a link to their website. This is a big waste for two reasons:
1. Few people will contact you directly without seeing your web page first. At that point, people just aren’t motivated enough. All they know about you is that they liked an article you wrote.
2. Search engines rank web pages in part based on “link popularity” i.e., the number, quality, and relevance of links to a website. You may not care about search engines now, but if you ever do in the future you will be pretty upset at having wasted all these opportunities for link popularity.
Blunder Number 3: Not including an HTML-formatted link with “anchor text” in your ezine article’s author’s resource box
As much as reasonably possible, you want to encourage publishers to publish your author’s resource box with the link in HTML, using your chosen anchor text (i.e., the text you click on to follow the link, traditionally displayed in blue and underlined), if it’s going to be shown in a web page or HTML newsletter. If the article is being distributed as plain text, you can include a link to an HTML-formatted version on your website. There are three reasons for this:
1. A link that says “discover widgets” is going to get more clicks than a link that just says “http://www.widgets.com” Your call to action (e.g., “discover widgets”) is much more powerful when the reader can read it and act upon it in one split second, since there is not that crucial extra split-second of pause while moving the mouse. In that split-second pause your reader might get second thoughts. With advertising (and the author’s resource box is an advertisement), impulse is everything.
2. Anchor text, like bulleted lists, boldface text, headlines and subheadings, has a higher chance of being read than the rest of the text. People tend to scan computer screens rather than read text word for word. Eyes will be much more likely to slow down from scan mode and actually read anything that stands out from the page, especially hyperlinks. This phenomenon and the psychological power of putting a call to action in the anchor text together mean well-written anchor text might easily double the click-throughs you get on your author’s resource box link in HTML newsletters and web pages.
3. A web page will rank higher for a keyword in search engine results if the anchor text of links to that page has that keyword.
Blunder Number 4: Only including an HTML-formatted link with “anchor text”
You really want that anchor-text link, but it is foolish only to provide that link. No matter what you do, a substantial number of publishers will reformat your article as plain text, and your link will simply disappear. That’s why you need to have both an HTML link with anchor text and a URL written out in this format: http://www.yoururl.com/page
“But I’m only interested in getting my article on web pages so I can gain link popularity,” you say. Well, a large number of plain-text email newsletters will be archived on the website of the newsletter publisher. These newsletter-publisher webmasters won’t usually remember at that point to get your HTML version to post online. The standard approach is just to automatically convert the URL to a link using special software.
Remember: the publisher may be operating dozens of ezines and websites, so this whole step will be partially or completely automated, without anyone stopping to check for an HTML version. If you don’t have a URL written out in your article, that link will simply be lost.
Besides, think of all the traffic you might have gotten from plain-text newsletter readers. Who would say no to free targeted traffic–isn’t that why you want to rank high in search engines in the first place?
In fact, with paid online advertising going for more than a dollar a click on average, you really are throwing money away if you make any of these ezine article marketing and advertising blunders.
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “caralluma burn review“. See how he can help you with his site: “caralluma burn review” and allow him to share with you his best known secrets here at his exclusive site, “caralluma burn review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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Oct 26
Add Swapping for free with other new letters and ezines. Add swapping is a great way to be seen on the net. I hope you will have a better understanding of the need and the importance of good advertising by the end of this article. It’s helped us to get noticed.
If you’re already making money hand over fist then you know alot of the many secrets of e business. There are those who haven’t a clue though when it comes to successful ezine. I know I was once one of the many.
After several failed attempts to gain support I made the switch to free advertising. That’s right free! Why free? Well keep reading to learn about this well kept secret.
There are several sites who would love nothing more than to place a simple 3 line entry in a well placed ezine. We here at Cameo Clothes News provide that to all new ezines. In return we have our add placed in
theirs as well. This is much like the old banner exchanges, you show mine and I’ll show yours. Difference is IT’S ALL FOR FREE.With the Opt In email you have your target gathered already, they’ve come to you directly. These are people who have signed up for, and have already been part of an ongoing ezine, the other nice part about it, it’s absolutelutly painless to you. Remember nothing ventured nothing gained. By sharing space you have all there is to gain, exposure.
By now your wondering how you find these great lists right? Well, we stumbled across a site long ago that had several exe files available that explained much of what I’m telling your now, and best of all, it was you guessed it FREE information. Care to learn more you can.
I would love to charge money for this information but just like others out there.
I believe this should be readily available just for the asking. That’s why
I have no problem with telling you these great tips. http://cameoclothes.com/ezine.htm is the answer to your ezine questions. We have all the files available for downloading right now.Ok you’re still confused about why free and not for money right? Remember when you first started out and you signed up for every conceivable new letter that you thought would help you get to where you are today? Well, these same new starters are in that very same spot now. By not only helping them you’ve helped your own self by getting your add in front of your competition faster and more often with less time spent.
I can’t stress it enough, It’s just that simple. So work on a standard 3 line add keep it simple and start sending it out to everyone on the list now. You can get updates as well and offer your space every month. Who knows by next month you’ll have more traffic than you’ll know what to do with.
——————————————————————Here’s another tip not many people consider to gather new subscribers. Using web forms are a great way to meet your visitors and guests who come into your site. Alot of the older sites already know this technique. As much as we hate spam mail we are subject to it by simply listing with that site.
You can do virtually the same thing with your form by using an auto responder. If your site doesn’t have that much traffic coming in then you simply can use the email address gained from your forms an send out a “Canned” letter about your ezine through your ezine host. To simplify this use your email template feature and then copy and paste to your hosts invitation area. You’ll want to use your subscribe address in the TO: block also. If you wish to add it in the body of the letter itself then be sure proceed it with mailto: this will then make your address a hypertext link for your readers to use.
Be sure to also include a REMOVE address as well generally remove@website.com works well if you have an alias option from your web host. If not you can open a free mail account to handle this mail and then delete the names as they come in if need be.
Keep a separate list of the addresses in your email program of all your contacts and
periodically compare it to the subscribers. Resend these people an invitation in a few days explaining why your ezine is the best for them to join.Good Luck with your subscriptions and happy ezining
[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “caralluma burn review“. See how he can help you with his site: “caralluma burn review” and allow him to share with you his best known secrets here at his exclusive site, “caralluma burn review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]
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